Tuyo told users on July 7 that it has covered 10% of every purchase made on its card since the product launched, paying that share directly rather than passing it through as a points balance. The claim came in a short post on X from the company's official account, alongside a note that the running tally is now visible in a live feed inside the app.
The message was brief: "since launch, 10% of all purchases have been paid by us." Tuyo did not publish a rate card, cap schedule, or country list with the post, so the framing here is limited to what the vendor stated and what it means for people already holding the card.
A subsidy, not a rewards rate
Most crypto cards that advertise cashback fund the reward from interchange, staking yield, or a token treasury, and they cap it. Tuyo is describing something different: a straight discount on the purchase itself, absorbed by the company. In practice a 10% subsidy on the full basket behaves like an aggressive rebate, closer to a merchant-funded promotion than a standard loyalty program.
That distinction matters for how a cardholder should read it. A rebate tied to company spending is only as durable as the company's willingness and ability to keep funding it. It is not contractually locked the way a published cashback percentage usually is, and Tuyo did not commit to a duration in the post.
The number cardholders should watch
Ten percent across all spending is high. For comparison, the headline rates on most mainstream crypto cards sit between 1% and 4%, and even those often carry monthly caps or token-staking requirements. A blanket 10% covered by the issuer is the kind of figure that drives early signups but rarely survives contact with scale, because the cost grows in lockstep with transaction volume.
The live in-app feed is the more concrete change here. Instead of a marketing claim, Tuyo is now showing the subsidy accruing in real time, which gives existing users a way to verify what they are getting per transaction. If you hold the Tuyo card, the practical step is to open that feed and confirm the 10% is landing on your own purchases at the rate stated, and to note whether any category exclusions or per-transaction ceilings appear once you look at the detail.
Sustainability is the real question
Company-funded discounts of this size usually compress over time. The pattern across the sector is familiar: a launch-era rate draws users in, then tapers once the provider needs the economics to work without subsidy. Tuyo has not signaled a change, and nothing in the July 7 post suggests the 10% is ending. But readers weighing Tuyo against other options should treat the figure as a current promotional level rather than a permanent feature, and size their expectations accordingly.
For now, the claim is straightforward and comes from the vendor directly: 10% of every purchase paid by Tuyo since launch, with the running number newly exposed in the app.
Overview
Tuyo said on July 7 that it has covered 10% of all purchases on its card since launch and is now displaying that subsidy in a live in-app feed. The rate is unusually high for the sector and is funded by the company rather than published as a locked cashback percentage, so cardholders should verify it in-app and treat it as a promotional level that could taper as volume grows.
