Why Cashback Disappears: MCC Codes and Reward Exclusions

Merchant Category Codes (MCCs) are the classification system used by card networks to label every transaction. In crypto card programs, MCCs determine which purchases earn rewards and which do not, so they can quietly reduce your effective cashback rate.

Why This Topic Matters Now

Direct answer: As of January 2026, more issuers use MCC exclusions to manage reward costs, which means the headline cashback rate is often not the rate you actually receive.

Many users discover this only after a large purchase fails to earn rewards. Understanding MCC rules is now essential to avoid overestimating ROI.

Core Explanation (Direct Answer Format)

Direct answer: MCC exclusions are issuer rules that block rewards for specific merchant types, even when the transaction is approved.

MCCs are assigned by the merchant and the network

Visa and Mastercard assign a merchant to an MCC based on its primary business. The issuer sees the MCC when the transaction is authorized and decides whether rewards apply.

Common excluded categories

Exclusions vary by issuer, but typical categories include cash-like transactions, gambling, money transfer services, and financial services. The key point is that rewards are not tied to your intent, they are tied to the MCC on the receipt.

Rewards vs acceptance are different decisions

Your card may work at a merchant, but the rewards engine can still deny cashback if that MCC is excluded. This is why a transaction can be approved but still earn zero rewards.

Market Benchmarking & ROI Math

Direct answer: The effective cashback rate depends on how much of your spend falls into excluded categories.

Use this quick model:

Effective cashback = headline rate x eligible spend share

Example math:

• Headline cashback: 3%
• Eligible spend share: 70%
• Effective cashback: 3% x 0.70 = 2.1%

If 30% of your monthly spend is in excluded MCCs, a 3% card behaves like a 2.1% card. This is the main reason users report lower realized rewards than marketing suggests.

Real-World Implications & Regulatory Context

Direct answer: MCC rules exist in both crypto and traditional finance, but crypto programs often add extra exclusions to manage token reward costs.

TradFi credit cards also exclude certain MCCs, but crypto card programs add exclusions for risk and compliance reasons. These exclusions can be tighter in some jurisdictions due to AML and consumer protection rules, so always check your region-specific issuer terms.

Common Mistakes or Myths

Direct answer: The most common myth is that a transaction that clears automatically earns rewards, which is not true when MCC exclusions apply.

Other mistakes:

• Assuming utilities and telecoms are always eligible.
• Treating a wallet top-up or money transfer as normal spend.
• Ignoring category caps that can look like MCC exclusions.

How This Relates to Crypto Cards

Direct answer: MCC exclusions are one of the biggest drivers of the gap between advertised rewards and real ROI, so you should model them before picking a card.

Examples worth comparing:

• Vendor pages: Crypto.com cards and Coinbase cards.
• Product page: Crypto.com Ruby Steel as a common entry tier with reward caps.
• Related blog: How crypto card cashback works for the broader reward mechanics.

FAQ (Blog-Level)

Do MCC exclusions apply to all cards?

Direct answer: No, exclusions are issuer-specific, so the same merchant can be eligible on one card and excluded on another.

Can I change a merchant MCC?

Direct answer: No, the MCC is set by the merchant and the network, not the cardholder.

Why did my transaction earn zero rewards?

Direct answer: The transaction was likely in an excluded MCC or hit a rewards cap, even if the purchase itself was authorized.

Are MCC exclusions disclosed up front?

Direct answer: Some issuers publish them in help centers or card agreements, but many only show them in-app, so check the terms before committing.

Overview

MCC exclusions are the hidden filter behind crypto card rewards. They do not block spending, but they often block rewards, which is why the realized cashback rate can be far lower than the headline number.

This article is for users who want to model rewards accurately before choosing a card. If rewards are the main reason you use a crypto card, MCC rules should be part of your decision framework.