The luxury watchmaker Jacob & Co. has partnered with Bitcoin mining company GoMining to release the Epic X GoMining, a $40,000 limited-edition timepiece that comes bundled with 1,000 terahashes of real Bitcoin mining power. Only 100 pieces will be made.
The watch does not mine Bitcoin on your wrist. The mining power lives in GoMining's industrial-scale data centers, where physical hardware handles the computation required to secure the Bitcoin network. Buyers receive a digital miner certificate granting ownership of that hash rate, with BTC rewards credited daily to their account minus electricity and maintenance fees.
A $30,000 Watch Paired With a $20,000 Miner
The package breaks down into two components. The watch itself is a hand-wound skeleton timepiece from Jacob & Co.'s Epic X Bridges collection, housed in a 44mm black DLC titanium case. Its bridges carry GoMining branding and a Bitcoin-inspired pattern. Retail value of the watch alone: approximately $30,000.
The digital miner component, representing 1,000 TH of mining capacity, carries a standalone retail value of roughly $20,000. Bundled together, the $40,000 price tag represents a $10,000 discount over buying each piece separately.
At current Bitcoin prices (BTC at $70,944 as of March 15, 2026), a 1,000 TH miner can generate approximately $7,000 in net annual rewards. That puts the break-even timeline at roughly 5.7 years on the full package price, assuming BTC price, network difficulty, and mining economics remain static. They will not.
The Mining Math Has a Caveat
Bitcoin's network difficulty adjusts every 2,016 blocks, approximately every two weeks. As more miners join the network and hash rate climbs, each terahash earns less BTC over time. The $7,000 annual estimate is a snapshot, not a guarantee.
If BTC appreciates significantly, the dollar value of mined rewards could outpace difficulty increases. If BTC drops or difficulty spikes without a corresponding price increase, that 5.7-year payback stretches further. This is the same risk calculus facing every mining operation, from a $40,000 wristwatch to a $400 million data center.
GoMining's electricity and maintenance fees also eat into gross mining output. The $7,000 figure is net of those costs, but the fee structure could change as energy prices fluctuate. Buyers are essentially purchasing a managed mining contract with a luxury watch attached.
Jacob & Co.'s Second Bitcoin Watch
This is not Jacob & Co.'s first foray into crypto-themed horology. In 2022, the brand released the Astronomia Solar Bitcoin, limited to 25 pieces at $348,000 each. That watch was purely aesthetic, a Bitcoin-branded collector's piece with no mining component.
The Epic X GoMining represents a different thesis: the watch is functional crypto infrastructure, not just a status symbol. Whether buyers care more about the mechanical movement or the hash rate will vary, but the bundle creates a novel intersection of two markets that rarely overlap.
The collection debuted at the GoMining booth during Consensus Hong Kong in February 2026 and is now available through Jacob & Co. showrooms in New York and Miami, the Jacob & Co. website, and GoMining's marketplace.
Who Is This Actually For?
At $40,000, the Epic X GoMining sits in an awkward price bracket. Serious miners would note that 1,000 TH of hash rate can be acquired for $20,000 without the watch. Serious watch collectors might prefer a clean Jacob & Co. piece without the crypto bundling. The target buyer is someone who wants both and values the limited-edition scarcity of 100 units.
The luxury crypto overlap is small but real. High-net-worth crypto holders have driven demand for physical goods denominated in or connected to digital assets, from NFT-linked jewelry to Bitcoin-themed Lamborghini wraps. Jacob & Co. is betting that a subset of those buyers will pay a premium for a mechanical watch that also generates passive BTC income.
For context, $40,000 in BTC staked or deployed in DeFi lending could generate comparable or higher annual yields with more liquidity and no dependency on a single mining operator's infrastructure. But it would not tell time on your wrist, and it certainly would not be limited to 100 pieces.
Overview
Jacob & Co. and GoMining have released the Epic X GoMining, a $40,000 limited-edition watch (100 pieces) that bundles 1,000 terahashes of Bitcoin mining power. The watch itself is a hand-wound skeleton timepiece in black DLC titanium. The mining component generates approximately $7,000 per year in net BTC rewards at current prices, with daily payouts minus electricity and maintenance. Break-even sits at roughly 5.7 years assuming static conditions. Available at Jacob & Co. showrooms in New York and Miami, their website, and GoMining's marketplace.
