Bybit Turns Valentine's Day Into a Spending Incentive
Bybit is leaning into the Valentine's season with a two-pronged campaign that pairs aesthetics with economics. On February 13, the exchange announced a limited-edition Valentine's virtual card design alongside a 14,000 USDT Lucky Draw prize pool, running through February 28, 2026.
The campaign, branded "A Better Way to Love," combines Bybit Fiat's multi-currency deposit infrastructure with Bybit Pay's borderless payment rails. The message is clear: Bybit wants cardholders spending through its ecosystem this month, not just holding.
For a platform already offering up to 10% cashback on its Supreme Card tier, adding a seasonal prize pool on top of existing rewards creates a stacking effect that few competitors are matching right now.
How the 14,000 USDT Lucky Draw Works
The campaign splits participation into two tiers, designed to pull in new users while rewarding existing ones.
New users follow a three-step onboarding funnel:
- Activate Bybit Pay
- Deposit at least $100 through Bybit P2P, Fiat, or One-Click Buy
- Spend $25 using Bybit Pay
Each completed step earns Lucky Draw tickets. The $25 spending threshold is deliberately low, making this one of the most accessible crypto card promotions running this month.
All users (new and existing) can earn additional entries by either depositing $5,000 or spending $100 with Bybit Pay. The structure rewards mixing deposits and spending tasks, maximizing ticket accumulation for the 14,000 USDT pool.
Registration is required, and rewards are distributed on a first-come, first-served basis. The eligible deposit window accepts P2P, fiat, and One-Click Buy transactions, covering most of Bybit's onramp options.
The Limited-Edition Card Design Is a Retention Play
Virtual card "skins" might seem cosmetic, but they serve a strategic purpose. Card design customization has become a quiet battleground in crypto: Crypto.com pioneered the metal card status symbol, and now digital-first issuers are competing on virtual aesthetics.
Bybit's Valentine's card design is available for a limited time only, creating urgency that drives both card activation and brand attachment. Users who claim the design during the campaign window get a visible, daily reminder of the platform every time they open their wallet app.
This follows a pattern across the industry. Seasonal and limited-edition card designs function as loyalty tools. They cost the issuer almost nothing to produce digitally, but they create emotional investment from users. A cardholder who customized their virtual card is statistically less likely to switch platforms, a dynamic that traditional banks have understood for years with their premium card materials.
What This Means for Bybit Cardholders
The practical upside depends on your tier. Bybit's card program already offers tiered cashback rewards ranging from 2% on the standard Bybit Card to 10% on the Supreme Card for VIP users. The Valentine's campaign layers a lottery mechanic on top of these existing benefits.
For new users, the math is straightforward. A $100 deposit and $25 in spending qualifies you for Lucky Draw entries while also triggering Bybit's standard cashback. You're earning rewards twice on the same spending: once through the card's base cashback rate, and once through the Lucky Draw tickets.
For existing high-volume users, the $5,000 deposit or $100 spending threshold for additional entries is a relatively low bar. Anyone already using Bybit Pay for regular purchases will likely hit this passively.
The key limitation is the first-come, first-served reward distribution. Early participants have a structural advantage, which means the campaign effectively front-loads its value. If you're planning to participate, doing so in the first few days matters more than waiting.
Crypto Card Promotions Are Getting More Aggressive
Bybit's Valentine's campaign reflects a broader trend across the crypto card industry: issuers are spending more on user acquisition and retention through seasonal promotions.
KAST recently partnered with Pudgy Penguins to launch co-branded cards with 6-12% cashback. Bleap is running its own Valentine's giveaway with USDC prizes. And Gate.io has been expanding its card program alongside major conference appearances.
The pattern is consistent. As the crypto card market matures, differentiation is shifting from pure fee structures toward engagement mechanics, seasonal campaigns, loyalty programs, and gamified spending incentives. The cards themselves are becoming commoditized (most offer Visa or Mastercard rails with crypto top-up), so the wrapper around the product is where the competition actually happens.
For users, this is overwhelmingly positive. More promotions mean more stacking opportunities. A user could theoretically hold cards from multiple issuers and rotate spending toward whichever platform is running the most generous promotion in any given month. The no annual fee cards in particular make this multi-card strategy essentially free to maintain.
The Bigger Picture: Spend-to-Earn Is Replacing Hold-to-Earn
Bybit's campaign also signals a subtle shift in how exchanges incentivize user behavior. The crypto industry spent years promoting "hold-to-earn" models: stake tokens, lock liquidity, earn yield by doing nothing.
The Valentine's campaign is pure spend-to-earn. The rewards flow from deposits and purchases, not from passive holding. This aligns with a broader industry movement where exchanges recognize that active users (those actually transacting through their ecosystem) are more valuable than passive holders.
For stablecoin spenders in particular, Bybit Pay's borderless payment capability means the Valentine's campaign is accessible globally. You don't need to be in a specific region or hold a specific token. You just need to move money through Bybit's rails, which is exactly the behavior the exchange wants to incentivize.
FAQ
How do I claim the limited-edition Valentine's card design? The Valentine's virtual card design is available through the Bybit app during the campaign period (February 13-28, 2026). Check the Bybit Card section within the app for the design option.
What is the minimum spend to enter the Lucky Draw? New users need to deposit at least $100 and spend $25 with Bybit Pay. Existing users can earn additional entries by depositing $5,000 or spending $100.
Is the 14,000 USDT prize pool split equally? No. Rewards are distributed on a first-come, first-served basis, meaning earlier participants have an advantage. Exact prize tier breakdowns are detailed in the campaign's terms and conditions.
Does this promotion stack with regular Bybit Card cashback? Yes. The Lucky Draw entries are earned independently of the card's standard cashback rewards. You earn both simultaneously on qualifying transactions.
Which deposit methods qualify for the campaign? Bybit P2P, Fiat deposits, and One-Click Buy transactions all count toward the deposit requirements.
Overview
Bybit's Valentine's Day campaign combines a limited-edition virtual card design with a 14,000 USDT Lucky Draw prize pool, running from February 13 through February 28, 2026. New users can qualify with just a $100 deposit and $25 in spending, while existing users earn additional entries at higher thresholds. The promotion stacks with Bybit's existing cashback rewards (2-10% depending on card tier), creating a dual-incentive structure. The campaign reflects a broader industry shift toward spend-to-earn mechanics, where active transacting is rewarded more aggressively than passive holding. For users already considering a crypto card, the low entry barrier and time-limited design make this a reasonable activation point.
Recommended Reading
- Bybit EU Launches Bitcoin Cashback on Its Crypto Card, Offering Up to 10% Back in BTC on Everyday Spending
- KAST Partners With Pudgy Penguins to Launch Pengu Card: 6-12% Cashback Across 170+ Countries
- Solana Claims the Throne as Crypto's Top Payment Rail With 750% Growth
